Aureva Hotels

At CJ.STUDIO, we are passionate about creating projects defined by quality design, clarity and purpose. This concept release for Aureva Hotels reflects that ambition through a brand identity system that balances global consistency with local distinctiveness.

We focused on typography, logo details, and a neutral brand palette to create a design language that works across all locations. From the coastal charm of Cascais to the historic streets of Kyoto and the vibrant energy of Puerto Vallarta, the brand adapts to each environment while maintaining a familiar and approachable style.

The project covers a full spectrum of applications, including stationery, printed collateral, guest brochures, signage and menus, all designed to create a cohesive and recognisable identity. The approach extends into digital experiences, with concepts for a mobile booking app and online presence that adhere to the same clean and adaptable design language.

Although conceptual in nature, the project demonstrates how a unified brand system can provide consistency across locations while highlighting what makes each destination special. The resulting identity communicates Aureva Hotels’ vision of creating stays that feel comfortable, connected and rooted in local culture, positioning the brand as globally recognisable yet authentically local.