Aureva Hotels
Client
Aureva Hotels
Services
Brand Identity
Strategy
Media Identity
Year
2025
We created a concept brand identity for Aureva Hotels that is consistent across locations while celebrating the uniqueness of each destination.
The project translates the essence of comfort, connection, and local culture into a flexible and unified visual system.
We created a concept brand identity for Aureva Hotels that is consistent across locations while celebrating the uniqueness of each destination.
The project translates the essence of comfort, connection, and local culture into a flexible and unified visual system.
At CJ.STUDIO, we are passionate about creating projects defined by quality design, clarity and purpose. This concept release for Aureva Hotels reflects that ambition through a brand identity system that balances global consistency with local distinctiveness.
We focused on typography, logo details, and a neutral brand palette to create a design language that works across all locations. From the coastal charm of Cascais to the historic streets of Kyoto and the vibrant energy of Puerto Vallarta, the brand adapts to each environment while maintaining a familiar and approachable style.
The project covers a full spectrum of applications, including stationery, printed collateral, guest brochures, signage and menus, all designed to create a cohesive and recognisable identity. The approach extends into digital experiences, with concepts for a mobile booking app and online presence that adhere to the same clean and adaptable design language.
Although conceptual in nature, the project demonstrates how a unified brand system can provide consistency across locations while highlighting what makes each destination special. The resulting identity communicates Aureva Hotels’ vision of creating stays that feel comfortable, connected and rooted in local culture, positioning the brand as globally recognisable yet authentically local.
At CJ.STUDIO, we are passionate about creating projects defined by quality design, clarity and purpose. This concept release for Aureva Hotels reflects that ambition through a brand identity system that balances global consistency with local distinctiveness.
We focused on typography, logo details, and a neutral brand palette to create a design language that works across all locations. From the coastal charm of Cascais to the historic streets of Kyoto and the vibrant energy of Puerto Vallarta, the brand adapts to each environment while maintaining a familiar and approachable style.
The project covers a full spectrum of applications, including stationery, printed collateral, guest brochures, signage and menus, all designed to create a cohesive and recognisable identity. The approach extends into digital experiences, with concepts for a mobile booking app and online presence that adhere to the same clean and adaptable design language.
Although conceptual in nature, the project demonstrates how a unified brand system can provide consistency across locations while highlighting what makes each destination special. The resulting identity communicates Aureva Hotels’ vision of creating stays that feel comfortable, connected and rooted in local culture, positioning the brand as globally recognisable yet authentically local.
At CJ.STUDIO, we are passionate about creating projects defined by quality design, clarity and purpose. This concept release for Aureva Hotels reflects that ambition through a brand identity system that balances global consistency with local distinctiveness.
We focused on typography, logo details, and a neutral brand palette to create a design language that works across all locations. From the coastal charm of Cascais to the historic streets of Kyoto and the vibrant energy of Puerto Vallarta, the brand adapts to each environment while maintaining a familiar and approachable style.
The project covers a full spectrum of applications, including stationery, printed collateral, guest brochures, signage and menus, all designed to create a cohesive and recognisable identity. The approach extends into digital experiences, with concepts for a mobile booking app and online presence that adhere to the same clean and adaptable design language.
Although conceptual in nature, the project demonstrates how a unified brand system can provide consistency across locations while highlighting what makes each destination special. The resulting identity communicates Aureva Hotels’ vision of creating stays that feel comfortable, connected and rooted in local culture, positioning the brand as globally recognisable yet authentically local.
Deliverables
Deliverables
Deliverables
Logo Design, Graphic Identity, Print, Stationary, Brand Guidelines
Logo Design, Graphic Identity, Print, Stationary, Brand Guidelines
