The Allotment
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We partnered with The Allotment Store to create a new brand identity that strengthens its position in the luxury menswear market.
Our goal was to elevate the store’s presence, deepen its connection with customers, and reinforce its status as a distinctive luxury retailer.
Completion Date
December 2024
Category
Branding, Media Identity
Sector
Fashion Luxury
Logo Design, Graphic Identity, Lookbook, Website
Deliverables
The Allotment Store, located in Leeds' Central Arcade, is a luxury menswear destination founded in 2012 by Sol, a fashion industry veteran with over 35 years of experience. The store is renowned for its curated selection of high-end designers like Rick Owens, Yohji Yamamoto, and Comme des Garçons, offering a unique combination of craftsmanship, quality, and personalised service. Sol’s vision has always been to create a space where clients can discover more than just luxury fashion – a place that fosters a deeper connection with the store and its curated offerings.
CJ.STUDIO partnered with The Allotment Store to elevate its brand presence and define its position as a distinguished retailer in the luxury fashion landscape. We developed a refined brand identity that includes a clean and purposeful wordmark, carefully selected typography, and a curated colour palette to reflect the store’s commitment to quality, craftsmanship, and timeless style. This brand evolution also involved designing a signature lookbook, which visually captures the store’s exclusive collections and unique atmosphere, reinforcing its high-end aesthetic.
To further amplify this elevated identity, we created a brochure and organised an exclusive event to launch the lookbook, providing a platform to strengthen the store’s relationship with its loyal customers. The event offered a chance for The Allotment Store to showcase its refined new identity in a personal and meaningful way, reinforcing its reputation as a luxury retailer that values quality and meaningful customer connections. The project successfully positioned The Allotment Store as not just a fashion destination, but a community-centred luxury brand with a distinct and elevated presence in the market.
The Allotment Store, located in Leeds' Central Arcade, is a luxury menswear destination founded in 2012 by Sol, a fashion industry veteran with over 35 years of experience. The store is renowned for its curated selection of high-end designers like Rick Owens, Yohji Yamamoto, and Comme des Garçons, offering a unique combination of craftsmanship, quality, and personalised service. Sol’s vision has always been to create a space where clients can discover more than just luxury fashion – a place that fosters a deeper connection with the store and its curated offerings.
CJ.STUDIO partnered with The Allotment Store to elevate its brand presence and define its position as a distinguished retailer in the luxury fashion landscape. We developed a refined brand identity that includes a clean and purposeful wordmark, carefully selected typography, and a curated colour palette to reflect the store’s commitment to quality, craftsmanship, and timeless style. This brand evolution also involved designing a signature lookbook, which visually captures the store’s exclusive collections and unique atmosphere, reinforcing its high-end aesthetic.
To further amplify this elevated identity, we created a brochure and organised an exclusive event to launch the lookbook, providing a platform to strengthen the store’s relationship with its loyal customers. The event offered a chance for The Allotment Store to showcase its refined new identity in a personal and meaningful way, reinforcing its reputation as a luxury retailer that values quality and meaningful customer connections. The project successfully positioned The Allotment Store as not just a fashion destination, but a community-centred luxury brand with a distinct and elevated presence in the market.
The Allotment Store, located in Leeds' Central Arcade, is a luxury menswear destination founded in 2012 by Sol, a fashion industry veteran with over 35 years of experience. The store is renowned for its curated selection of high-end designers like Rick Owens, Yohji Yamamoto, and Comme des Garçons, offering a unique combination of craftsmanship, quality, and personalised service. Sol’s vision has always been to create a space where clients can discover more than just luxury fashion – a place that fosters a deeper connection with the store and its curated offerings.
CJ.STUDIO partnered with The Allotment Store to elevate its brand presence and define its position as a distinguished retailer in the luxury fashion landscape. We developed a refined brand identity that includes a clean and purposeful wordmark, carefully selected typography, and a curated colour palette to reflect the store’s commitment to quality, craftsmanship, and timeless style. This brand evolution also involved designing a signature lookbook, which visually captures the store’s exclusive collections and unique atmosphere, reinforcing its high-end aesthetic.
To further amplify this elevated identity, we created a brochure and organised an exclusive event to launch the lookbook, providing a platform to strengthen the store’s relationship with its loyal customers. The event offered a chance for The Allotment Store to showcase its refined new identity in a personal and meaningful way, reinforcing its reputation as a luxury retailer that values quality and meaningful customer connections. The project successfully positioned The Allotment Store as not just a fashion destination, but a community-centred luxury brand with a distinct and elevated presence in the market.
Deliverables
Logo Design, Graphic Identity, Lookbook, Website
