The objective was to introduce La Clef as a purpose driven provider of eco-conscious air ventilation services, with a clear focus on public safety and environmental responsibility.
We developed a full brand system that positioned La Clef at the intersection of sustainability and compliance, crafting a distinct identity that would resonate with commercial spaces, universities, restaurants, canteens, schools, and colleges. This included defining core messaging, visual language, tone of voice, and a brand narrative rooted in reducing carbon footprints and protecting public health.
To support the launch, we produced brand guidelines and strategic assets that ensured consistency across all communications, both online and offline. Our work laid the foundation for La Clef to build lasting trust with clients, while clearly differentiating the brand in a highly regulated industry.
Through this launch, La Clef Property Services entered the market with a confident, future focused identity positioned not just as a service provider, but as a leader in sustainable air quality solutions.
